A podcast for the people who keep draft beer flowing

When Jennifer Hauke meets people in the draft beer trade, some bring up Thirsty Business unprompted. They tell her they’ve watched or listened, and they can talk about specific things they heard. For a show built for a small professional audience, those encounters are evidence that relevant people are finding it and paying attention.

The show is made first for people who clean and service draft beer lines, then for draft beer brewers, and then for the wider beverage alcohol industry. That first audience is especially small. A topic that might sound too technical for a general beer show can be exactly what a draft professional wants to hear.

C47 Films supports remote and in-person interviews and built an iPhone recording kit the client can use on the road. Jennifer and her team handle hosting and guest booking; C47 handles production and publishing. Standalone commentary clips featuring Jennifer complement the full interviews.

In October 2026, the show recorded 2,272 YouTube views and 47.9 hours of watch time, up 40% and 38% from September, respectively. Shorts accounted for 87.3% of views, while full-episode views fell 31%. The numbers don’t tell us how many viewers were line cleaners, brewers, or other people the show was built for. Jennifer’s unsolicited conversations give us concrete examples of the show reaching people in the trade and giving them something to talk about.

Who do you want bringing up your show the next time you meet? C47 Films can help you build a podcast around what those people want to hear.