From a half-day shoot to an ongoing podcast and social video program
Dr. Tayyab Yunus came to C47 Films to record practical advice for a specific audience: leaders working in Muslim nonprofits. That focus gives him room to speak directly to the fundraising, marketing, and leadership questions those organizations face.
Josh Pies directed the first shoot by giving Tayyab a topic or a question and letting him answer in his own words. The session captured approximately 45 pieces in a half day, including personal thank-you videos. C47 edited and delivered the material in two batches over roughly a month, and Tayyab’s team handled publishing.
The work grew into The Muslim Non-Profit Show. Longer interviews give Tayyab a way to build relationships with guests and explore questions in depth. Episode clips and standalone videos give him room to make one point at a time and share useful ideas between releases.
“It feels like we are on a road trip together, changing the tire together, solving problems together, etc. Because perfection and excellence isn’t a destination, it’s a process.”
From September to October 2026, Tayyab’s Instagram reach grew from 453 to approximately 1,800 accounts, and interactions rose from 56 to 266. On YouTube, watch time for regular videos increased from 9.2 to 22.1 hours while their views dipped from 618 to 587. YouTube Shorts views fell from 692 to 341 over the same period. The clearest gains were wider reach on Instagram and more time spent watching regular YouTube videos.
Watch the work
Have expertise your audience would find useful? C47 Films can help you turn it into a podcast, a series of short videos, or both.