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Client case study / AVL Designs

How practical AV advice opened the door to consulting inquiries

An inexpensive headset microphone helped start conversations about entire school AV systems. For AVL Designs, sharing a practical recommendation gave prospective clients a chance to see how the firm thinks before they hired a consultant.

AVL serves a specialized market, including architecture and engineering firms designing schools, houses of worship, and sports venues. C47 Films helped AVL bring its technical expertise to video, where those teams can see how the firm approaches real problems.

According to founder and CEO Seth Waltz, multiple school districts contacted AVL because of its headset microphone content. AVL answered their questions, and the conversations expanded into requests to review their broader systems.

Play the microphone comparison
AVL Designs: Is the $9.99 Mic better than a $500 Countryman Mic? Watch on YouTube ↗

Waltz described a separate result: specific electronic acoustics jobs came through AVL’s website, where prospects could watch videos and understand what they would be getting before meeting with the firm. Practical advice gave people a reason to reach out. Clear explanations helped others evaluate a more complex service.

“C47 content creation services made this all possible.”
— Seth Waltz, CEO, AVL Designs

What’s one question your best prospects ask before they hire you? C47 Films can help you turn the answer into a video worth watching.